Nick MacKechnie
#8 wire kinda guy.....

Using Microsoft Analytics to understand website behaviour

Saturday, 7 June 2008 22:05 by Nick MacKechnie

I run a few websites, it’s always nice to understand how useful others find your thoughts/postings/information, how long they stick about for etc. You may not be aware, however Microsoft Adcentre (The Microsoft pay per click equivalent to Google Ads) has a great piece of software included in it called Microsoft Analytics. This provides you with the ability to retrieve some great statistics on websites you run, either by it automatically embeddeding code into your site (via an FTP file scan, and then injection) or by providing you with the code to insert yourself.

I thought I’d provide some screen shots of this current beta.

  • This is where you setup profiles – which are the websites you wish to track/manage and as well as the users who can view the statistics
  • View of the websites I’m currently tracking
  • Since putting this blog up last night, here’s the statistics view on page views
  • Here’s the current menu tree of information/statistics you can pull from your site

I normally use full Internet Information Server (IIS) logging at home, and then do trending via SQL, so it will be interesting to see how they compare J


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Categories:   Internet | Microsoft | Technology | Tools
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